If you are planning your summer in Cortina and you realise that the jacket you left at home would be very useful, or if you simply want to renew your equipment before a week of trekking in the Dolomites, the Promescaiol store in Cortina d'Ampezzo It's the perfect spot. Multi-brand, curated selection, and people who live the mountains—not just sell them.
A multi-brand store designed for those who truly live the Dolomites
Cortina certainly has no shortage of outdoor shops. The difference here is the selection: in the store, you'll find brands that anyone who goes trekking, trail running, cycling, or simply hikes at high altitudes knows well, and they're side by side—not confused with a thousand other items.
We're talking about names like Arc'teryx, The Mountain Studio, Garmont, POC, Oakley, Leki e Sher, as well as many other brands that complete the offering. Technical jackets, hiking boots, high-performance sunglasses, helmets, poles, and technical women's apparel: the gear you really need to tackle summer in the mountains, not just to look ready.
What's in store: the summer 2026 selection
Demand changes in summer compared to winter, and the store's selection follows this logic. Here are the main categories we focus on.
Technical clothing and softshells
Arc'teryx is probably the most recognizable brand in the selection, and for good reason: softshell and hardshell jackets designed for those who hike at altitude even in rapidly changing weather conditions, as is typical in the Dolomites in summer. This is complemented by The Mountain Studio, with more versatile options for those looking for technical garments that can also be worn off-trail.
Trekking shoes
Garmont is a long-standing benchmark for those seeking sturdy hiking boots, with a good balance between rigidity and comfort for long hikes. If you're planning a multi-day hike, it's worth stopping by a store and getting advice on the right model for the type of terrain you're planning.
Glasses, helmets and protections
POC and Oakley cover a good portion of this category, and not just with sunglasses for high-altitude trekking—where the light reflecting off light-colored rocks can be annoying. In the store, you'll also find their selection of helmets, both for road and mountain biking: two different worlds, with shapes and ventilation designed for different needs, and here you can compare and try them before choosing.
Women's poles and technical clothing
Leki remains the benchmark for telescopic trekking poles—especially useful on descents, where they really help lighten the load on the knees. Sher, on the other hand, is the line we dedicate to those looking for technical outdoor gear designed specifically for the female body: not just color variations of men's models, but garments designed to fit well during activity.
And for those who pedal: the bike section of the shop
Cortina and the Dolomites are also a cycling destination in summer, both on the road and mountain bikes. That's why in the shop you'll find a selection dedicated to cyclists: technical clothing Assos for those looking for high-performance road cycling clothing and footwear DMT, a historic brand in the sector, for those who want to match their bike with the right shoe — on the road or mountain bike.
It's no coincidence that the shop also dedicates space to this area: those who come to Cortina to cycle, perhaps after taking a ride in Val di Sole on the cycle path, find here a reference point for completing their equipment or replacing something that broke mid-holiday.
Why stop by the shop before a hike (or even after)?
Something many people don't consider: in Cortina, the weather at high altitude can change rapidly in a matter of hours, and arriving with the right clothing can truly make the difference between a beautiful day and one that needs to be cut short. Having access to genuine technical brands, not just "trendy outdoor gear," means you can count on gear that works when you need it.
And if the gear you brought from home isn't enough—a pair of boots that hurt, a jacket that doesn't keep water out as it should—the shop is also the place to fix the problem without having to give up on your next outing the next day.
Come visit us in Cortina
The Promescaiol Premium Sports & Clothing store in Cortina d'Ampezzo is designed for those who truly live the mountains, in every season. Discover the Promescaiol store in Cortina and check out the selection of brands available: whether you're planning a multi-day trek, a high-altitude ride, or simply want to refresh your gear for the summer, here you'll find something worth taking with you to the mountains.
